Back to plansYour onboarding questions.
The company
- Company name *
- Which sector is your company in? *
- Website
- What does the company do, in one sentence? *
- Describe the product or service in more detail
- Has the company launched? If so, when? *
- Funding stage and total raised to date
- Where is the company based and where do you operate?
- Team size
People
- Founders: names, roles and short background *
- Main spokesperson: name, title, email and phone *
- Topics the spokesperson can talk about with authority
Market
- Who are your customers? *
- What problem do you solve for them? *
- Top 3 competitors *
- Traction and proof points
- Upcoming milestones in the next 6 months
Voice and media
- How should the brand sound?
- Target media, sectors and countries
- Past media coverage you are proud of (links)
- Brand guidelines (optional upload)
- Anything we must never say or mention?
Questions for your piece
- What is the news, in one sentence? *
- Why does it matter now? *
- Key facts and figures *
- Who should be quoted, and what do they want to say? *
- Any partner, customer or investor quote?
- What do you want this piece to achieve? *
- Who is it for? *
- Any fixed date or embargo?
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