1. Start with real news
Ask yourself why a reader would care today. A launch, a funding round, a new partnership, original data or a notable hire can all be news. A product update on its own usually is not.
2. Write a headline that says what happened
Keep it short and specific: who did what, and why it matters. Avoid jargon and superlatives. If the headline would not make sense in a news feed, rewrite it.
3. Put the whole story in the first paragraph
Answer who, what, when, where and why in two or three sentences. Many journalists decide from this paragraph alone, so the most important fact goes first.
4. Back it up with facts and context
Add the numbers, market context and detail that prove the story. Every claim should be accurate and something you can stand behind if a journalist asks.
5. Use a quote that adds something
A good quote gives opinion, ambition or emotion, not a repeat of the facts. One strong quote from a founder, and possibly one from a customer or partner, is enough.
6. Finish with the essentials
- A short paragraph about your company
- A named media contact with email and phone
- Links to images, logos and founder headshots
7. Pitch it properly
Do not just attach the release. Send a short, personal email to the right journalist, with the story in the first two lines and the release below. Research who covers your sector first.
Want it done for you?
narratta™ drafts press releases and pitch emails from a short set of questions, and a brazil™ PR expert checks every one before it reaches you. Press releases are included from our Bronze plan.